CLIENT VS CUSTOMER

BUYER CUSTOMER (REALTOR’S FUNCTIONARY ROLE)

 

Buyer receives the following from the Realtor (unrepresented):

 

  • Honesty to all parties

  • Basic service level

  • No confidentiality for Buyer but keeps Seller’s information confidential

  • Focus on helping Sellers get what they want

  • Share only material facts with buyers

  • Support Seller’s listing price

  • Protection is for the Seller

  • Basic legal & ethical responsibility towards Buyer

  • No involvement in Buyer decision-making

BUYER CLIENT (REALTOR’S FIDUCIARY ROLE)

 

​Buyer receives the following from the Buyer’s Realtor (represented):

  • Honesty to all parties

  • Highest service level

  • Complete loyalty towards Buyer

  • Focus on Buyer’s needs & interest

  • Confidentiality of Buyer’s information

  • Professional advice & counsel

  • Market data interpretation for complete understanding of market

  • Strategic negotiation planning for Buyer

  • Professional assistance in understanding options & alternatives

  • Negotiation on behalf of Buyer

  • Maximum legal responsibility

  • Assistance in identifying, evaluating, & decision making for all potential properties

  • Assistance with contracts & their contingencies

  • Professional effort to close transaction on Buyer’s terms

  • Managing Buyer’s risks & expectations throughout transaction

Back to Buying

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1337 W 43rd St #503, 77018 / 832-969-9069 / TREC License # 9007488

© 2019 by Sally Walden Realtor LLC